Before there was PAM! the artist, there was PAM! the nickname.

One bestowed upon me by my brother long ago that became the inspiration behind People!Art!Music!

HELLO, MY NAME IS PAM!?

MY sTORY

But, at the start of my business, it was barely on my radar, having only just begun dabbling with it a year prior.

There was also the widely accepted belief that living as a full time artist was an impossibility and a detriment to your relationship to your work, so I largely avoided it as a career.

But as I continued to throw more and more ideas at the wall, I peppered in art shows, markets, and the occasional commission and by the beginning of 2026 my art became the only constant that supported me.

So, at the beginning of 2026, I decided to release all fears to the universe, embrace my true calling and inner PAM! spirit and become a full-time artist.

Since I was a child, I've loved to create. Designing an entirely new layout of my childhood bedroom every month or two, being my first creative outlet and career considered.

Throughout my life, I dabbled in a bunch of mediums as well, often referring to myself as more of a creative dabbler than an artist. To me, a real artist was someone who was both deeply drawn to and dedicated to a single craft.

I never found that until digital art entered my life.

IT SEEMS, IN FACT, I AM AN ARTIST!

Luckily, I had a lot to throw, having spent years navigating various corporate and creative industries - working as everything from an Events and Operations Manager to Head of Workplace & Culture. It seemed no matter what it was - a new industry, a new career path, a new city - somehow I always found myself still searching for 'that thing' I was meant to do.

I often joke that when I first started my business, the only thing I was sure about was the business name and its mission: To nurture the things that nurture me - that being people, art and music.

How I was going to go about that was largely a mystery and one I'd spend the first year and a half trying to solve through a very eloquent exercise I like to call “throwing absolutely everything I’ve ever done in my life at the wall and seeing what stuck”.